What is Social Media?

  • Social media is/are interactive technologies that allow the creation or sharing/exchange of information, ideas, interests, and other forms of expression via virtual communities and networks.
  • Users usually access social media services via web-based apps on desktops and laptops, or download services that offer social media functionality to their mobile devices.
  • As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated content or self-curated content posted online.
  • Additionally, social media are used to document memories; learn about and explore things; advertise oneself; and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites.
Should your business get into social media marketing?
  • Is it worth the trouble?
  • What will happen if you don’t participate?
  • How do you keep it under control?
  • Who does the work?

Answer: If your customers use social media service, you should consider it.

Why use Social Media?Marketing is no longer about the stuff that you make, but about the stories that you tell.
-- Seth Godin

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